REBORN ECOTOURISM FORUM
We aim to integrate China tourism industry with its global counterpart in a responsible manner and image,
introducing the global best practices in Sustainable Tourism into China so as to unlock the value of tourism,
to uncover and protect the beauty of the natural world.
Establish Industry Standard
To Promote the healthy development of Ecotourism through formulation and establishment of China Ecotourism Industry Standard;
Develop Ecotourism system
To Assist tourism destinations to development of coherent and well differentiated products highlighting their ecological features, in support of sustainable tourism;
Educate Ecotourism Travel planner
To Educate travel planners in Ecotourism, familiarization with professional knowledge, advanced concepts and technical details;
Inspire Public Awareness
To Inspire mass tourists to promote and lead by example their concern and commitment to eco-friendly and responsible travel.
REBORN advocates overall education, from the training travel planners in Ecotourism, to ensuring increasing knowledge by operators of advanced Ecotourism concepts, professional best practices and knowledge, in for sound development of tourism industry with a focus on humanity.
For overseas destinations, introducing ecological concepts to the Chinese market; For domestic destinations, positioning the destinations, helping localities and enterprises to clarify the direction, assisting the development of scenic spots and product systems, and establishing the "China Ecotourism Industry Standard".
GLOBAL LUXURY TRAVEL